Keyword Mapping & Placement: A Practical Setup Tutorial
Stop guessing where keywords go. Follow this step-by-step example to strategically place your Primary, Secondary, and LSI keywords across a single page for maximum SEO impact.
Scenario: Optimizing a Blog Post
Goal: Write a comprehensive guide to help people choose the right mountain bike.
Step 1: Keyword Organization
Primary Keyword (H1/Title Focus):
Best Mountain Bikes for Beginners
Secondary Keywords (H2 Focus):
Mountain Bike Buying Guide
Affordable Mountain Bikes
LSI / Semantic Terms (Body/Alt Text):
Hardtail vs Full Suspension
Trail Riding Gear
Bike Frame Material
Step 2: Keyword Placement Map (Where to Add What)
| HTML Element / Location | Keyword Used | Why this Placement is Critical | Type |
|---|---|---|---|
| **Title Tag** ($\langle\text{title}\rangle$) | Best Mountain Bikes for Beginners | Buying Guide 2024 |
The **#1 ranking factor**. Must include the Primary Keyword at the beginning to establish immediate relevance. | Primary |
| **URL Slug** | .../best-mountain-bikes-beginners/ |
A clean, simple signal to crawlers about the page topic. Use a shortened version of the Primary Keyword. | Primary |
| **H1 Tag** ($\langle\text{h1}\rangle$) | The Ultimate Guide to Finding the Best Mountain Bikes for Beginners |
The most important on-page text. Must align with the Title Tag and contain the Primary Keyword. | Primary |
| **First Paragraph (Body)** | ...looking for the **Best Mountain Bikes for Beginners**? Our **Mountain Bike Buying Guide** will help you... |
Establishes content relevance immediately. Include both Primary and a Secondary Keyword naturally. | Primary/Secondary |
| **H2 Tag** ($\langle\text{h2}\rangle$) | Our Top 5 Affordable Mountain Bikes for Under $1000 |
Breaks up content and uses a Secondary Keyword to cover a specific sub-topic (e.g., budget options). | Secondary |
| **H3 Tag** ($\langle\text{h3}\rangle$) | Deciding Between Hardtail vs Full Suspension |
Uses an LSI/Semantic keyword to ensure topical depth and coverage of an important related concept. | LSI/Semantic |
| **Image Alt Text** | alt="best full suspension mountain bike for beginners on a trail" |
Helps image search and adds contextual relevance using LSI and Secondary keywords. | LSI/Secondary |
| **Meta Description** | Ready to ride? Our 2024 **Mountain Bike Buying Guide** covers everything from frame materials to the **best mountain bikes for beginners**! |
A marketing copy, using Secondary/Primary keywords to boost CTR in search results. | Secondary/Primary |
Step 3: Summary and Validation
By mapping your keywords like this, you ensure that every critical SEO element of the page (Title, H1, Body) addresses the main intent, while sub-sections (H2/H3, LSI terms) provide the necessary depth to satisfy the user and the search engine.
Your Next Steps:
- **Check Density:** Use the Keyword Density Checker to ensure your Primary Keyword isn't overused (aim for under 2% density).
- **Validate Structure:** Use the H1/H2 Structure Checker to confirm you have only one H1 and proper H2/H3 hierarchy.
- **Review Accessibility:** Use the Image Alt Tag Checker to verify all images have descriptive text that incorporates LSI keywords.