Case Study: How a Local Pet Shop Achieved 300% Organic Traffic Growth in 6 Months

The Challenge

The client, "Pawsitive Care," a local pet supply store, had an established physical presence but minimal online visibility. They were struggling to rank for key local terms like "dog food Toronto" and their website had major technical issues that prevented Google from properly indexing newer products. Their SEO Health Score was stuck at 45/100.

• Low Domain Authority (DA 15)
• 100+ critical technical errors identified
• Zero visibility in the Google Local Pack

The Solution (Our Process)

We deployed the **Vedtech Standard Plan** and focused on three core areas:

1. **Technical Cleanup:** Used the **Site Audit Tool** to identify and fix crawl errors and slow page speed issues within the first 30 days.
2. **Local Keyword Targeting:** Employed the **Keyword Planner** to find high-intent, geo-specific long-tail keywords (e.g., "raw dog food near me").
3. **Link Acquisition:** Used the **Backlink Analysis Tool** to reverse-engineer competitor links and execute a local citation strategy.